Pushing a Boulder Up a Hill
First published in 1977, Artemis still celebrates the prodigious talents of Southwest Virginia writers and artists, including Hollins students, alumnae, and faculty.
By Jeff Hodges M.A.L.S. ’11

Taubman View #4: H&C Coffee (2011), shown as it was cropped for the cover of Artemis鈥 2015 issue, was painted by Professor of Art Emeritus Bill White. The painting is in the collection of the Taubman Museum of Art; the image is used with the museum’s permission.
For the better part of four decades, Artemis has showcased compelling new voices in tandem with notable authors who have ranged from poet laureates to Pulitzer Prize and other major award winners and nominees. The rich history of creativity at Hollins in the written word and other artistic expression has played an integral role in the success and perseverance of听Artemis: Through the years, more than 140 Hollins writers and artists, including more than 90 students and 40 professors, have been featured contributors or have donated their time and expertise as board members for the all-volunteer operation.
鈥淲ithout Hollins and the direction it provided,听Artemis听would not have lasted,鈥 says editor and founder Jeri Rogers M.A.L.S. 鈥91.
Artemis听began in 1977 while Rogers was serving as director of the Women鈥檚 Resource Center in Roanoke, sponsored by Total Action Against Poverty (now Total Action for Progress). 鈥淚 had gotten a grant to do a photographic study of women and in the process found that a lot of my subjects were writers. At the same time, one of the biggest problems I saw at the center was women who had suffered from abuse. That鈥檚 a really tough subject to deal with because poverty, drug and alcohol abuse, and homelessness are also involved. It was so upsetting and sad to see this, but I thought, 鈥榃hat can we do to help move this forward?鈥 So I started a writing workshop for abused women.鈥
The first workshop, which was run 鈥渨ith the help of some of Hollins鈥 best writers,鈥 she says, generated 鈥渁mazing results.鈥 Rogers was inspired to launch a new literary journal that she named听Artemis听after the lunar goddess. 鈥淚 pitched the idea and my supervisors were like, 鈥楪o for it, we鈥檒l get some money for you.鈥 That was how it started, and it was such a great vehicle because it published some of the writings of these women and talked about the work we were doing at the center.鈥
Poems and short stories by Hollins students and professors appeared as well in the debut issue of听Artemis. Over the years, the literary journal has included work from such authors as recently retired Professor of English Jeanne Larsen M.A. 鈥72, Professor of English Cathryn Hankla 鈥80, M.A. 鈥82, and Beth Macy M.A. 鈥93, and such artists as Professor of Art Emeritus Bill White and Betty Branch 鈥79, M.A.L.S. 鈥87. Well into the 1980s, Hollins faculty writers including Amanda Cockrell 鈥69, M.A. 鈥88 (founding director of Hollins鈥 graduate programs in children鈥檚 literature), Thorpe Moeckel (associate professor of English), and Professor of English Eric Trethewey (who died in 2014) continued to play a prominent role in the writing workshops. Rogers notes that 鈥淸Professor of English] Richard Dillard got involved early on, and thanks to him, every issue of听Artemis听is now part of special collections at the Wyndham Robertson Library.鈥
The first 20-plus years of the journal鈥檚 existence were gratifying yet exhausting for Rogers and her volunteers. She was raising three children and working as a professional photographer.听Artemis听went dormant in 2000 for more than 10 years, but 鈥渢here were a number of us who missed it,鈥 Rogers recalls, 鈥渁nd we decided to resurrect it in 2014鈥 with one caveat: 鈥淲e鈥檝e gotta keep it small.鈥 Today, the听Artemis听staff features Rogers and six other volunteers, and she has emphasized recruiting younger people to make sure the journal continues for years to come.
Rogers admits that producing a 鈥渂eautifully printed, perfect-bound,鈥 200-page volume in the digital age 鈥渋s a challenge. 滨迟鈥檚 pushing that boulder up that hill. But we don鈥檛 give up. There鈥檚 nothing like having your work printed 鈥 in a book.鈥
Since its return,听Artemis鈥 print run has increased to between 500 and 600 copies. Most copies are sold for $25 during a celebration launch event held each year at Roanoke鈥檚 Taubman Museum of Art. The official debut of听Artemis XXVI, the 2019 edition of the journal, took place in June. 滨迟鈥檚 also available for purchase online.
Fittingly, the two featured writers and artists in听Artemis XXVI听are distinguished Hollins alumnae: Natasha Trethewey M.A. 鈥91, Pulitzer Prize winner and former U.S. Poet Laureate, and Sally Mann 鈥74, M.A. 鈥75. 鈥淣atasha 鈥 you just can鈥檛 get much better than that. And what can we say about Sally other than 鈥榳ow,鈥欌 says Rogers.

Artemis literary editor Maurice Ferguson, editor and founder Jeri Rogers, and Special Collections Librarian Beth Harris
Two of the key players since the beginning who continue to play vital roles today are literary editor Maurice Ferguson and design editor Virginia Lepley. Rogers also cites organizations such as the Taubman Museum, which provides space for the annual issue launch free of charge, and the Roanoke Arts Commission, whose grants have given Artemis听crucial financial support.
鈥淲hen you start something, it鈥檚 probably going to work out if you have good intentions,鈥 Rogers concludes. 鈥淚f it鈥檚 egotistically motivated, it鈥檚 going to have some problems. It won鈥檛 last. All along, during the history of听Artemis, there have been people who get on board, are so dedicated to the arts, and want to keep this thing going. I think that鈥檚 why we鈥檝e existed as long as we have.鈥
Jeff Hodges is director of public relations.