FROM REGIONAL ROOTS TO NATIONAL REACH

At a time when doors are closing for many young women of talent and ambition, Hollins has chosen to open them wider.

Inspired by its founding mission to educate women to lead lives of purpose and emboldened by its Board of Trustees, Hollins launched HOPE in 2021 with a regional scholarship serving students from the Roanoke Valley with household incomes of $50,000 or less. The program filled the last-dollar gap after federal, state, and institutional aid, guaranteeing a tuition-free Hollins education. While it did not yet cover additional expenses like room and board, the impact was immediate. Enrollment and retention exceeded expectations, with cohorts of more than 30 students enrolling and persisting at above-average rates. Today, nearly 100 regional HOPE scholars are on campus, with the first cohort graduating this May.

Many people never discover their full potential because their world and their view of themselves have been narrowed by circumstances often beyond their control. The only difference between HOPE scholars and other Hollins students is an economic one.

“I’m happy that we were able to be the pilot group for what is now a truly amazing scholarship,” says Dorian Meekins ’26. “While the HOPE scholarship now is not the scholarship I received, it is something much better that will give much-needed opportunities.”

President Hinton witnessed the transformation firsthand.

“The regional HOPE scholarship enriches our classrooms with new perspectives and leadership and helps us build deeper relationships with the Roanoke Valley community,” Hinton explains. “HOPE shows what’s possible when we focus on student success and build durable connections across academic affairs, enrollment, and student support.”

That promise came into focus through students like Ameena Alsmadi ’26.

Quiet and hesitant as a first-year student, Alsmadi, a business and psychology double major with a minor in economics, has emerged as a campus leader. A resident assistant, interfaith leader for Muslim students, and research coordinator for the psychology department’s Memory and Cognition Lab, her Hollins experience includes a coveted Amazon area manager internship and a January Term (J-Term) in Kenya studying women’s reproductive health.

“Before coming to Hollins, many people told me that although I wouldn’t be paying as much, I would be at a disadvantage due to Hollins’ size and lack of reputation compared to schools like Virginia Tech,” Alsmadi explains. “There are many mechanisms in place here, like J-term and signature internships, which help students connect to various opportunities.

“When I got here, I had many ideas and goals but lacked the confidence to try or trust myself,” Alsmadi says. “Hollins gave me the support and encouragement to trust my voice, share my perspectives, and step into leadership roles that once felt out of reach.”

Alsmadi’s transformation fills Hinton with pride. “Now Ameena walks around campus like she owns it — in all the very best ways,” she says. “HOPE has given young women who may not have had a chance an incredible opportunity to thrive on campus and beyond. That’s truly priceless to me.”

“The best surprise [about HOPE],” Alsmadi reflects, “is how many doors have opened for me.” This spring, she begins her career in industrial organizational psychology as a full-time Amazon area manager in Maryland.

WHY HOPE IS NEEDED NOW

Higher education is facing intense pressure. In 2026, a steep, long-anticipated demographic decline in the number of high school graduates begins, intensifying competition across states, even where projections are more favorable, explains Ashley Browning, M.A.L.S. ’13, vice president for enrollment management.

At the same time, applications have surged at large public universities since the pandemic, with decreasing enrollment at small liberal arts colleges. “Those are the places where applications are through the roof,” Browning says, “and it’s made things challenging for small private institutions.”

Another shift affects every college and university in the U.S.: limited-income, first-generation students and students of color now make up a growing share of the college-going population. At Hollins, the class of 2029 reflects that change, with 44% first-generation students and 67% Pell-eligible students (those meeting federal qualifications for need-based support based on limited family income).

National research underscores the stakes. In 2024, the Brookings Institute concluded that encouraging more academically talented, lower-income students to enroll at selective colleges could significantly increase equity and economic mobility. Yet because of the “excellence gap,” students from low-income backgrounds are eight times less likely to obtain a bachelor’s degree than higher-income peers.

Many institutions have responded by expanding access, often through loan-based aid. Few, however, match the scope of Hollins’ national HOPE program introduced in 2024 (the first cohort started in fall 2025), which covers tuition, on-campus food and housing, and required fees entirely loan-free.

For 2025-26, the standard direct cost to attend Hollins is $60,910. Even with aid, many students must juggle loans and jobs, borrowing that impacts everything from career paths to long-term financial security. The typical student debt load for graduates of private institutions hovers around $40,000 (Education Data Initiative), with much higher totals when private loans are involved.

Deja Ross ’27, a Roanoke native and regional HOPE scholar, is proudly loan-free. “Having my tuition covered gave me a big advantage,” she says, allowing her to study abroad in Ireland while pursuing a demanding double major in elementary education and psychology.

“Students cannot choose education over food, housing, or caring for their families,” Ross adds. “HOPE allows them to pursue their education and still take care of their responsibilities.”

Affordability, Browning notes, has long been the top concern for students across income levels.

For years, Hollins was financially out of reach for many excellent students,” she says. “HOPE changed that.

Today, Hollins awards every new student at least $25,000 in merit scholarship support — a strong statement of our continued investment in all students.

Among women’s colleges, Hollins enrolls a notably high percentage of low-income students, an intentional, mission-driven, and future-focused choice. “There’s tremendous opportunity to better serve those who are coming to college,” Browning explains, “while advancing access, equity, and institutional sustainability.”

As a cornerstone of the university’s Transforming Learning, Transforming Lives: The Levavi Oculos Strategic Plan, HOPE represents a critical component of Hollins’ innovative answer to access and sustainability challenges, and its bold aspiration to lead nationally in social, economic, and civic mobility for women.

by Sarah Achenbach ’88

Photo: Madeleine Lohr ’19, an accomplished Hollins rider, won multiple awards at riding events during her time at the university.

Hannah Mae Schmidt ’28

A pair of stirrups nearly derailed Hannah Mae Schmidt’s ’28 debut.

The Hollins sophomore had expected to compete early in the day for her first Intercollegiate Horse Show Association (IHSA) competition on Nov. 8 at Virginia Tech. Instead, a last-minute stirrup adjustment (her irons were too long) pushed her to the end of the Novice Flat class. Around her, teammates moved in without being asked, rolling leathers and checking tack while Head Riding Coach Sherri West offered calm reassurance.

Schmidt faced another reality to manage, too: she had drawn her horse at random, as all IHSA riders do.

Then she entered the ring. Last in her class, but ready.

“I was strangely calm during the whole ride and super confident in my abilities,” Schmidt recalls. Months of preparation took over. When she finished and dismounted, West pulled her into a hug as teammates erupted in cheers. Moments later, the results were announced: second in Novice Flat, an incredible finish for her first competition.

“Riding is my favorite thing in the world,” she says. “Competing is just a bonus.”

Schmidt has ridden non-competitively since age seven, but her path to the competition roster wasn’t immediate. After trying out her first year at Hollins, Schmidt was placed on the Practice Squad.

“I wasn’t ready physically or mentally,” she admits. But she stayed. She practiced. She volunteered. She learned. “Hollins has lots of opportunities, and I take every single one.”

She earned the A team spot she wanted the following year. Last fall, she built a schedule that would intimidate most seasoned athletes: practice at 5:30 a.m. two days a week, lessons on two other days, team practice on Fridays, and most weekends spent helping with IHSA events or the Interscholastic Equestrian Association shows Hollins hosts for middle and high school students. She did it while maintaining a 3.9 GPA.

What Schmidt accomplished is the goal for every Hollins rider — from the elite competitor to the student who first discovers riding for the first time: to face challenge, adapt in real time, and come out stronger.

One Barn, Many Journeys

Heide Bossow-Casciaro ’88

For Bossow-Casciaro, who was inducted into the Hollins Athletic Hall of Fame in 1995, the joy of competing was doing so as a team and as an individual. As Hollins adds NCEA, having two distinct levels of competition won’t change what riders describe as the program’s defining strength: a place for everyone, supported at every level.

“Hollins is special because IHSA is still treated as a varsity sport,” says Gigi Goshtigian ’26, a four-year team member and All-ODAC honoree. “Some schools are dropping both IHSA and NCEA teams. Hollins isn’t.”

“You’ve got the person who just started riding three months ago and elite riders,” West adds, and “being part of the same program is the glue that holds them together.”

At some IHSA schools, riders may not spend much time together outside the varsity roster. Not at Hollins. All riders share one facility, which develops friendships and peer mentoring. They volunteer at Hollins Student Athletic Association events and enjoy riding team activities.

Nancy Peterson

When Margaret Wise Brown ’32, a passionate horsewoman, arrived at Hollins in fall 1927, she was dismayed at the school’s run-down stables, according to In the Great Green Room: The Brilliant and Bold Life of Margaret Wise Brown by Amy Gary. Brown lobbied to start a riding club, and her mother, Maude Johnson Brown ’02, and father helped financially support improvements to the barn, then near the old dairy farm (by the campus silo). Hollins launched the riding program in earnest in 1930, quickly growing to 18 students in its first year. (Unlimited riding for the school year cost $75 in 1933.)

The lower barn near Siberia (the outer parking lot by the courts) and a nearby outdoor ring served as Hollins’ riding facility until 1955-56, when a 28-stall barn with outdoor and schooling rings was constructed on a hill overlooking campus. In 1959, the gentle Guy “Red” Burkholder, “Mr. B.” to students, became director of riding. Each summer, he and the Hollins horses, along with then-assistant director Nancy Peterson and several Hollins riders, decamped to Maine for Burkholder’s riding camp.

In the summer of 1980, with the barn vacant, a fire destroyed a large portion of the Hollins facility. Hollins refused to pause the riding program. Riders rallied with the old, six-stall barn down the hill and a rented barn and small ring in Botetourt County for boarding and lessons.

“Everybody worked together, and we kept going,” recalls Paget Hirsch Bennett ’81, now a sales manager for the Fastig-Tipton, the nation’s oldest thoroughbred horse auction.

A year later, the indoor ring, which had escaped the blaze, was converted using fire-retardant lumber into today’s stables, tack room, offices, and other amenities. In 1983, the new indoor ring and viewing lounge were completed, the same year as Hollins’ first IHSA Nationals appearance. Renamed the Kirby Indoor Ring in 1985, the expansive arena includes the Burkholder Lounge in honor of Mr. B.’s retirement.

Paget Hirsch Bennet ’81

That year, Peterson became director, bringing Roschen with her as a groom and stable manager. Peterson would shepherd the program to its next level, retiring in 2018. When Roschen arrived, there was “one syringe and one needle in the whole place,” she recalls. For four decades, her knowledge, steady kindness, and high standards have elevated the care of the Hollins horses and the horsemanship of the riders. In both NCEA and IHSA

competitions, riders draw horses at random, and thanks to the quality of donated horses and Roschen’s expert care, Hollins horses are renowned at regional and national events.

And competitions aren’t just about ribbons. “It’s about building responsibility, self-reliance, and problem-solving,” Peterson once said. Her guiding principle — create a competitive program on the outside, not on the inside — remains central at Hollins. West continues that legacy today.

Belonging From Day One

Convinced she had to be recruited to ride on a college team, novice Sadie Henshaw ’28 assumed she would take lessons and nothing more. During her admissions tour, Henshaw learned she could be part of the team. Two days before the other first-year students arrived, she moved into Tinker dormitory and attended her first Hollins event: a riding team bonding activity.

“I immediately had 30 new best friends,” Henshaw laughs.

“I was scared because I knew Hollins’ riding pedigree and thought there would be a hierarchy,” she says. “But that’s not true at all.” Teammates taught her what she didn’t know about horse care, “which was a lot,” she admits — and she’s already paying it forward with a first-time rider on her hall. “We talk about her lessons and the horses.”

“You can be whoever you want on this team,” Schmidt adds. “You can take lessons for recreation or be on the Practice Squad and not compete. Or you can compete here or outside of Hollins. There’s so much I’ve learned from all the riders and even more to learn from the NCEA riders.”

What Riders Carry Forward

“The barn was a place where friends came together early in the morning and late at night,” reflects Maria Shannon ’96, a professional trainer, rider, and teacher at the national and international level and co-owner of The Barracks Farm, her family’s business in Charlottesville. “It grounded the work I was doing in class with something physical, practical, and collaborative.”

That connectedness paid off. During Shannon’s four years on the Hollins riding team, she and her teammates won four straight ODAC championships and the National Championship in Open Equitation Over Fences in 1994. She was named ODAC Rider of the Year three times and won the individual Open Equitation Over Fences title in 1993 and 1995. She’s a double Hollins Athletics Hall of Fame inductee, recognized individually in 2010 and as part of the 1993 National Champion team, the first Hollins team in any sport to be inducted.

Shannon says IHSA competition teaches adaptability, preparation, and resilience, especially because riders compete on horses they’ve never ridden before.

“You learn to deal with the ups and downs, work with teammates and coaches, and show up consistently even when things are hard or unpredictable,” she says.

Goshtigian, who is applying to graduate programs in social work, credits the program with teaching her how to work with many personalities and roles.

“It takes a village, especially on the scale needed for shows to run smoothly,” she explains. That means 5 a.m. at the Riding Center cleaning tack and stalls, setting equipment, and preparing the ring. “Riding has really taught me what teamwork is, especially because collegiate riding can be very individual.”

Gigi Goshtigian �26

“For some, riding is not always accessible,” she adds. “So, for it to be accessible to the Hollins community through physical education classes and the team is amazing. College is where you should try new things, and the barn is a public place. Anyone can come up and pet the horses, hang out, and enjoy their presence.”

A self-described “barn rat,” Sarah Jarosinski Holy ’12, Doctor of Veterinary Medicine board-certified in Veterinary Anesthesia and Analgesia, earned an equally impressive list of Hollins ribbons. Co-president of the riding club for two years, Jarosinski Holy was IHSA Nationals Reserve Champion in 2011 in Novice Fences, earned All-ODAC honors, and was a member of the 2011 ODAC Champion Team and the 2012 ODAC Reserve Champion Team.

Prior to Hollins, Jarosinski Holy had only competed as an individual.

“In IHSA, everyone plays an important role, even the really green riders in walk-trot,” she says. “It leveled the playing field, and it was so fun to have the whole team on the rail cheering.”

She also found support for her academic ambition.

“There are many schools with equestrian programs,” she says, “but I found the balance between my academic and athletic goals at Hollins.”

When she had morning practice, team members or Roschen would untack and put away her horse. Another teammate helped get her to Dana Science Building in time for class. Her time management skills allowed her to pursue student government, tutor on campus, and commute frequently to Lexington to ride her own horse.

One teammate’s photo still graces the lock screen on Jarosinski Holy’s phone: Tres Coronas, the Hollins horse she rode for most of her college career.

The Horses at the Center

“The quality of Hollins’ donated horses has been a constant across generations.

“Hollins had and has great horses,” Macfarlane adds. “It’s important to learn to ride anything you sit on. Mr. B. taught me to feel a horse. It’s not a car. It’s a living, 1,200-lb. being you have to have a relationship with.”

Today, the Riding Center houses 30 horses, 22 owned by Hollins.

“We have a tradition of exceptional donated horses,” Roschen says. “Sometimes it takes a bit to figure out what they need — more turnout, more playtime, a specific ride. And then they become this wonderful addition to the program.”

Competing and recruiting at the NCEA level creates new opportunities for donations, Roschen adds. “That expansion is going to need to be reflected in the horses as well.”

“The horses are really loved here,” Henshaw says. One of her favorite traditions is the twice-monthly Adopt-a-Horse program, in which every Hollins rider “adopts” a horse, grooming, bathing, grazing, and bringing treats. Her favorite is My Way, a warmblood. He’s also President Mary Dana Hinton’s favorite. She often visits him
during her commute from the President’s house across the road from the Riding Center.

“I tell every rider to listen to the horses because they have so much to teach,” West says. “When riders aren’t opening their ears to what the horses are saying nonverbally, they miss part of that conversation. Horses are truly magical creatures. I want every rider to maximize their capabilities and learn to love and respect the horses.”

“You have to accept early on that it’s not about you. It’s about the horse,” Henshaw says. “Coach West tells us that every horse has something to teach us.”

The discipline and adaptability she has developed — learning to maintain her position regardless of which horse she draws in competition — will serve her well in medical school, where she hopes to become an OB/GYN or pediatrician. “Riding is great for my academics,” she adds.

Learning to trust the horse has taught Schmidt to trust herself.

“Patience is key,” she says, something she expects to draw on in her dream career in occupational therapy, working with dysregulated children. “My goal is to keep improving, keep learning, keep having fun, and keep supporting my teammates, but also stay humble, with an open mind and an open heart.”

“It’s a new, exciting chapter for Hollins riding,” Roschen adds. “We’re eager to dig our heels in and come out on top.”

West knows that a learning curve with the new NCEA format is inevitable.

“But our goal is simple,” she says. “We want riders to seek out Hollins, where we give them the tools they need to ride exceptional horses and show excellence in everything we do.”